Liz Cooper
Associate Director of Public Relations
MassBay Community College
Wellesley, MA
What traits does Liz bring to her role at MassBay Community College?
Liz’s skillset ranges from writing to time management to relationship building. She is so deeply committed to the students of MassBay that it is infectious. Liz says she owes it to the students to get their stories out, so others like them can benefit from a MassBay education.
Of all her attributes, perhaps the one that is most admired at MassBay is her enthusiasm. Liz is often called on to serve on committees such as our food insecurity team, our MassReconnect team and our commencement planning committee. She is an includer, and her willingness to pitch in and help where needed has made her a very sought-after commodity at MassBay.
How has Liz helped advance the marcom profession on campus?
Liz fully embraces the impact of relationships in everything she does. Trying to get positive stories covered is a struggle. Liz has developed authentic relationships on campus with students, faculty and staff. All MassBay employees understand when there is a story to tell, they need to reach out to Liz.
How has Liz’s understanding of media relations helped MassBay?
Liz Cooper has been perhaps the most successful media relations professional of any community college in the region. She leverages her strong local media contacts to ensure MassBay students, programs and initiatives regularly receive positive media mentions. She also has a deep understanding of the media business. She understands what reporters need and how to deliver stories and ideas they can use. Because she has delivered time and again for local reporters, they think of MassBay and Liz Cooper when they need a source.
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