Rebecca Lee
Associate Vice President of Marketing & Communications
Southcentral Kentucky Community & Technical College
Bowling Green, KY
How has Rebecca made a significant difference in marketing Southcentral Kentucky Community & Technical College (SKYCTC)?
Rebecca's innovative strategies have notably increased student enrollment and community participation in college events. Rebecca’s expertise in digital marketing has been particularly impactful. She launched targeted social media campaigns and optimized the college's online presence, resulting in significant increases in web traffic and social media engagement. Her data-driven approach ensures that strategies are continuously refined for maximum effectiveness.
How has Rebecca helped elevate the standing of SKYCTC in the community?
Rebecca has been instrumental in forging strong community relationships. By partnering with local businesses, media outlets and organizations, she has positioned SKYCTC as a vital community resource, enhancing the college’s reputation and opening new collaboration opportunities.
Rebecca’s commitment to storytelling has also played a crucial role in her success. By highlighting the achievements and experiences of students, faculty, and alumni, she has created a compelling narrative that showcases the transformative impact of a SKYCTC education. These stories, shared across various platforms, have generated positive media coverage and boosted the college’s profile.
How has Rebecca demonstrated leadership and management ability?
Rebecca has demonstrated exceptional leadership and management abilities, particularly in integrating the recruitment team under the marketing umbrella. This move streamlined operations, improved communication and enhanced overall effectiveness. Rebecca's foresight in merging the teams has created a more cohesive and unified approach to student enrollment, ensuring that marketing strategies are directly informed by recruitment needs. This integration has resulted in more targeted and effective campaigns and a significant increase in student applications and enrollments, reflecting the success of this strategic alignment.
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