The Photo-Video-Social Trifecta
July 26, 2016

How one college closely aligned the photographer, videographer and social media specialist to better cover events.

How to Prove Marketing is Working
May 3, 2016

Marketing shouldn't be the scapegoat when enrollment goes down.

Who is Gen Z? And What Do They Mean for Marketing?
April 26, 2016

How to integrate Gen Z into your college's marketing plans.

College Blogging With Crowdsourcing
February 23, 2016

How a crowd-sourced blog can bring key benefits to your marketing efforts and your institution.

7 Ways to Invigorate Your Marketing Plan With Content Strategy
January 26, 2016

Use content strategy to make a marketing plan more engaging, effective, memorable and measurable.

Healing a Tired Crew While Heaping on More Change
November 17, 2015

How a marketing and communication office became one of the top-performing departments on campus.

Social Media That Students Actually "Like"
July 21, 2015

Use the latest trends in social media to bring your college's efforts up to date.

Retention Is Everyone's Job But Marketing Can Save the Day
April 28, 2015

Why retention is the single best way to recruit students.

10 Ideas to Boost Enrollment
April 14, 2015

Enrollment-boosting ideas.

Using Smartphones for Marketing and Recruitment
February 24, 2015

Mobile advertising, targeting audiences and text messaging.

Enrollment is Down HOW Much? How Marketing Can Respond
November 18, 2014

Strategies and tools to empower your communications team when enrollment is down.

Speak Your Donors' Language: Tips to Sharpen Donor Communicatons
September 23, 2014

Th most effective communication methods for donors.

Seven Obstacles to Effectively Recruiting Anyone
April 29, 2014

Describes an "enrollment pipeline" with solutions for keeping prospective students on track and in line to successfully enroll in your college. Focuses on specific places where new prospects get lost and then identifies ways to plug the leaks.

Overcoming the Inside the College Obstacles to Marketing
April 15, 2014

If only your job were ONLY about doing the marketing for your college. Unfortunately, it isn’t. It’s about getting resources, buy-in from faculty, agreement from leadership, and a willingness to stand apart from the competition. Dr. Cox-Otto shares her favorite tips to get even the toughest audiences on your side. Included are various appeals that are proven to work.

Get Audited in a Good Way: Fine-Tune Your Web Presence
October 29, 2013

Outlines the process for a successful website audit and provides tips for prioritizing changes.

Crisis Communications Across Multiple Campuses
September 17, 2013

Covers the process involved in developing a comprehensive "Incident Communications Plan" for the North Orange County Community College District, including the importance of communicating with outside agencies and presenting the plan to the campus community.

Blogging Boot Camp: How to Get Your Blog Fit
August 27, 2013

Offers practical advice to get your blog in tip-top shape.

The New Marketing Reality: Social Media and Short-Form Content
July 23, 2013

Discusses how to adapt to the always-changing digital world, with emphasis on effective practices for making content shorter and more engaging.

Creating an Online Newsroom
June 11, 2013

Showcases how San Diego State University has created its own online news bureau to cover campus news and activities. Includes a discussion of the university's philosophy, approach and tools used.

Establishing a Vibrant Alumni Program
April 16, 2013

Discusses how to establish a vibrant alumni program, including the essential elements of a good program and how to go about engaging your college's former students.