From Hubspot to Google Ads: Achieving Results In-House
January 28, 2020

Discusses how to use Hubspot in conjunction with Google Ads to raise college awareness and generate leads.

Using Chatbots for More Meaningful Student Connections
November 19, 2019

Focuses on the use of text messaging to support students on their path through college while exploring the value of chatbots.

Communication With a Diversity and Inclusion Lens
September 24, 2019

Delves into the meaning of diversity and inclusion and then discusses how the marketing office can promote diversity and inclusion both internally and externally through intentional and strategic communications.

Photo Essentials: From Photo Shoot to Editing to Storage
August 21, 2019

Covers the most important basics of photography, from setting up photo shoots to uploading, organizing and editing your images.

Digital Accessibility on Your College Website
July 17, 2019

Provides strategies to ensure digital materials on your college website are in compliance with accessibility standards.

Connect the Dots to Market Academic Programs
June 5, 2019

Highlights strategies developed by HACC, Central Pennsylvania's Community College to keep up with the constant demand to promote individual academic programs.

How a Hollywood Casting Call Can Find the Right Students to Promote Your College
May 7, 2019

Looks at how Spartanburg Community College issues an annual "casting call" to find students to feature in the college's promotional materials.

Equity in Action: Marketing Strategies That Support a Culture of Inclusion
February 26, 2019

Examines how the marketing team at Skagit Valley College in the state of Washington has taken the college's vision of equity and translated it into successful marketing and outreach activities that support student success and reach diverse populations.

Design Flexibility Within Your College's Brand Guidelines
January 23, 2019

Shows how to maintain a cohesive look for your college while also trying to squeeze the most design flexibility out of your brand guidelines.

Creating and Maintaining an Agile Digital Strategy
December 4, 2018

Provides an outline for developing a strategic digital plan to influence potential students to enroll and current students to return.

Becoming Your Own Media Channel
October 30, 2018

Examines how to tell your college's story in ways that will drive traffic to your website and social channels and make you an even more valuable asset to your local media partners.

10 Ways to Work Faster With Photos and Videos
February 7, 2018

10 easy-to-implement tips to take your visual storytelling to the next level.

Measuring ROI in Digital Marketing From Engagement to Enrollment
October 31, 2017

Answer the age-old question, "Is our marketing really working?"

Using Multiple Tactics in Digital Marketing
October 17, 2017

Budgeting for a digital and mobile campaigns.

10 Things You Can Do to Make Your Website More Accessible
August 30, 2017

Make your college's website more accessible.

How to Think Like a Faculty Member But Create Change Like a Marketer
April 11, 2017

Work more closely with faculty to improve student retention.

Breaking Down Organizational Silos in a Culture That Was Built for Them
April 4, 2017

Create new working relationships across campus and across divisions.

Becoming a Marketing Superhero: Marketing the Marketing Department
February 28, 2017

Branding the college marketing department.

The Best (and Worst) of Student Recruitment Experiences
January 31, 2017

Reviews findings from "secret shopper" studies at 20 community colleges.

Designing for the Digital World
August 23, 2016

Digital design issues, including structuring content, styles, and more.