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2 p.m. Eastern • 1 p.m. Central 
Noon Mountain • 11 a.m. Pacific 

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Planning a milestone anniversary for your institution? Join NCMPR Past President Juan Gutierrez to uncover the secrets behind the Orange Coast College (OCC) award-winning 75th-anniversary celebration. Discover how OCC crafted a year-long experience that celebrated history, built community and strengthened its legacy through creative design, immersive media, and impactful events. Learn how OCC brought its story to life with engaging, inclusive celebrations that connected students, faculty, alumni and the broader community.

Juan will touch on the following strategies to help you plan an impactful milestone celebration:

• Engaging Diverse Audiences: Gain insights into fostering an inclusive atmosphere that welcomes students, faculty, alumni, and the broader community, creating a shared sense of pride and connection.
• Bringing History to Life Through Visual Storytelling: Learn techniques for using visual media to celebrate your institution’s past and inspire future generations.
• Leveraging Interactive Activities for Deeper Engagement: Find out how to incorporate interactive elements that enhance engagement and create lasting memories.
• Lessons Learned: What Worked and What to Avoid: Understand the key factors behind a successful celebration and how to avoid common pitfalls.

 
Juan Gutierrez
Director of Marketing and Public Relations
Orange Coast College, California

Juan Gutierrez oversees marketing and PR at Orange Coast College in California. Gutierrez stepped into his role at OCC in 2014 and has been the school's chief spokesman for the past nine years. He's led his team in community relations and multiple award-winning media campaigns in communication, design, marketing and social media. Gutierrez has more than 21 years of experience in higher education in the California Community College system, including OCC, Pasadena City College and Bakersfield College. He was the NCMPR District 6 director from 2016-2019 and NCMPR president from 2020-2021. 

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Registration includes:

• A copy of the presenter's PowerPoint.
• A recording of the live broadcast.